For many years, health groups have been warning the public about the dangers of cigarettes, simply from a health standpoint and even such things as the difficulty to attain affordable life insurance for smokers. With diseases such as lung cancer and emphysema resulting from smoking cigarettes, there have been a number of companies looking for effective methods of decreasing the hazards of smoking by inventing an equivalent, but less toxic alternative. The result has been the development of the increasingly more popular electronic cigarette.

In 2003, the electronic cigarette was first developed in China by SBT Co. Ltd, which is now owned by the Beijing based firm, Golden Dragon Group Ltd. In 2004, the electronic cigarette was patented under the name Ruyan, which means, ‘almost like smoke.’ The electronic cigarette was launched in Austria in April of 2006. After its launch, Greg Carson, a UK businessman, introduced it to the European market as the “Electro fag.” English parliament then declared that it could be used in places where cigarettes were banned such as restaurants.

In December of 2006, Ruyan was awarded the “Prize for Outstanding Contributor of Social Responsibility” and “the Special Award of Merit of Social Responsibility for National Brand.” In January 2007, Ruyan passes the effectiveness and safety tests adopted by the Tianjin Centers for Disease Control and Prevention. In August of 2007, Business 2.0, a commercial magazine, lists RUYAN® Electronic Cigarettes among the top 10 innovative products and commercial trends in the world. In October, 2007, the nicotine used in RUYAN® cartridge solution passes the safety test performed by Pony Lab for Physical and Chemical Analysis.

Although the European and Chinese businesses are the primary marketers of the electronic cigarette, companies all over the world are now becoming involved in selling the product. There are currently a number of companies that sell electronic cigarettes, with most selling them online.  There are expensive electronic cigarette kits as well as less expensive kits which don’t always provide the necessary effect. Marketing of electronic cigarettes have mainly targeted smokers who are worried about the health impact of smoking traditional cigarettes. One of the more popular features of the electronic cigarettes is that there is no flame, so there is no smoke, including the absence of second hand smoke.  Electronic cigarettes give smokers the opportunity to continue smoking without tar, ash, carbon monoxide, and other dangerous chemicals found in a traditional cigarette.

This entry was posted on Saturday, May 15th, 2010 at 9:44 pm and is filed under Electronic Cigarettes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.